Mr. Shashank Karn, Mr. Sumit Chaurasia, Mr. Kedar Davate, Dr. Milind U. Nemade, Dr. Namrata F. Ansari
Affiliations Student, Electronics Engineering, K.J.S.I.E.I.T, University of Mumbai, Mumbai, India
In the modern era of advertising, the role of marketing has increased exponentially. The marketing strategies of big brands nowadays highly rely on digital media. A new method of marketing known as digital marketing has evolved more than rest of the marketing strategies. Digital marketing has now become the need of the hour for various brands and e-commerce platform. The proposed system will help such brands to reach out the end user more efficiently and frequently. The proposed system is based on implementation of Robotic Process Automation (RPA) which is a method used for deployment of software-based robots that mimic the functionalities of human operating a machine.
Mr. Shashank Karn,Mr. Sumit Chaurasia,Mr. Kedar Davate,Dr. Milind U. Nemade,Dr. Namrata F. Ansari."RPA Based Digital Marketing Robot". International Journal of Computer Engineering In Research Trends (IJCERT) ,ISSN:2349-7084 ,Vol.6, Issue 04,pp.304-309, April - 2019, URL :http://ijcert.org/ems/ijcert_papers/V6I402.pdf,
Keywords : Digital marketing, RPA, software robot.
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